First Users
6 min readHow to Get Your First 10 Users for a SaaS
The first ten users rarely come from ads. They come from conversations, communities and other founders.
Your first ten users are not a marketing problem, they are a conversation problem.
## Start where founders already are
Indie communities, small Discords and local meetups are full of people who will genuinely try a product if you ask directly and specifically.
## Ask for a signup, not a favour
"Would you try this?" is vague. "Would you create an account and tell me if onboarding makes sense?" is a request someone can actually complete.
## Trade instead of beg
Other founders need the same thing you do. A reciprocal signup exchange — you sign up for their product, they sign up for yours — turns an awkward ask into a fair trade. That is exactly what Sign4Sign formalises.
## Collect what you learn
Every early signup is a chance to watch a real person hit your onboarding for the first time. Write down where they hesitate.